Hosted by IDTechEx
Electric Vehicles Research
Posted on September 19, 2018 by  & 

Audi launches electrification offensive

The Audi e-tron is the first fully electrically powered series production model from Audi. The company presented its sporty full-size SUV - which is suitable for everyday use - to the world for the first time in San Francisco on Monday. The electric SUV is powered by two powerful electric motors that are locally CO2-neutral and virtually silent. A new generation of the quattro drive, the electric all-wheel drive, ensures excellent traction and dynamics. It ensures the continuous and variable regulation of the ideal distribution of drive torques between the two axles - within a fraction of a second. For more information see the IDTechEx report on Electric Vehicles 2018-2038.
A key factor is the low and central position at which the battery system is installed. It gives the vehicle a range that is suitable for driving long distances. During far more than 90 percent of all decelerations, the Audi e-tron recovers energy solely via its electric motors. The electric SUV taps its maximum recuperation potential in combination with the integrated electrohydraulic brake control system. Audi is the world's first carmaker to use such a system in an electrically powered series production vehicle. The aerodynamics also contribute significantly to its efficiency. One highlight of this concept are the optional virtual exterior mirrors - a worldwide first in a series production model. Not only do they reduce aerodynamic drag, they also take digitalization in the vehicle to a whole new level.
The Audi e-tron has a comprehensive and reliable range of charging options with intelligent solutions for at home and on the go. From navigation with the e-tron route planner, which displays the appropriate route with the required charging points, automated billing at the charging station and all the way to remote control via smartphone - the Audi e-tron is extremely well connected. It is equipped with the high-end media center MMI navigation plus including LTE Advanced and a Wi-Fi hotspot as standard. Numerous assist systems further relieve the driver. For example, the standard efficiency assist promotes an economic driving style by displaying predictive information and performing automatic recuperation. If the customer selects the adaptive cruise assist, the system can also brake and accelerate the electric SUV predictively.
The Audi e-tron rolls off the assembly line at the CO2-neutral plant in Brussels. Initial deliveries to European customers are planned for late 2018. The starting price of the electric SUV in Germany is 79,900 euros.
Bram Schot, Temporary CEO of AUDI AG and Board Member for Sales and Marketing, gave a speech at the world premiere of the Audi e-tron where we said "We strive to take electric mobility to the next level. We plan to offer more than 20 electrified models by 2025 - some will be plug-in-hybrids - more than half will be fully-electric. Following the Audi e-tron, we will launch the Audi e-tron Sportback next year, and an electric-powered compact model in 2020, as well as a four-door Gran Turismo in the same year. The Audi e-tron GT will be the sporty spearhead of our electrified cars. We believe: In the midst of the next decade, one third of our sold cars will be electrified.''
"Now is clearly the time for electric to go Audi - here in the U.S. and around the world. The investment Electrify America is making, mirrors what is happening in other major markets: In China our customers will benefit from a strong charging network. And in Europe, we will offer our customers the e-tron Charging Service. Under one contract, they will get access to more than 72,000 public charging points, including the high power charging network of Ionity. Range anxiety will be become a thing of the past. On the open road, you'll know exactly where a charge is ready and waiting. But in most cases of everyday life you will not wait for your car to charge at all! Because you will regain power at locations where you never filled up your gas tank: at home and at work. So on most of your trips you will start with a full battery.''
Source and top image: Audi
More IDTechEx Journals