The Dyson Automotive team announced plans for a battery-powered vehicle two years ago, but the project was cancelled this week.
An email to employees posted on the Dyson website announces that the Dyson Automotive team have developed a "fantastic car" but that it cannot be made commercially viable. The team has been unsuccessful in finding a buyer for the project resulting in the closure of the automotive project. For more information see the IDTechEx report on Electric Vehicles 2020-2030.
The Dyson Board is working to find alternative roles within Dyson for as many of the team as possible and is offering to support those who choose to leave.
Dyson will continue its £2.5bn investment program into new technology and into growing their University whilst also concentrating on manufacturing solid state batteries, sensing technologies, vision systems, robotics, machine learning, and AI.
The message states "Since day one we have taken risks and dared to challenge the status quo with new products and technologies. Such an approach drives progress, but has never been an easy journey - the route to success is never linear. This is not the first project which has changed direction and it will not be the last. I remain as excited about the future of Dyson as I have always been; our ambitions have never been higher, our ability to invest has never been greater, and the team has never been stronger. "
Source and top image: Dyson
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