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Posted on April 17, 2020 by  & 

Renault's New Strategy for China

Groupe Renault has unveiled its new strategy for the Chinese Market, building on two of its key pillars: Electric Vehicles (EV) and Light Commercial Vehicles (LCV). For further information see the IDTechEx report on Electric Vehicles in China 2019-2029.
 
Within this new strategy, Groupe Renault advises that its activities in China will be driven as follow:
 
About Chinese ICE Passenger Car Market
Regarding internal combustion engine (ICE) passenger cars, Groupe Renault has entered into a preliminary agreement with Dongfeng Motor Corporation under which Renault transfers its shares to Dongfeng. Dongfeng Renault Automobile Company (DRAC) will stop its Renault brand-related activities. Renault will continue to provide high quality after sales service for its 300,000 customers through Renault dealers but also through Alliance synergies. Further developments for Renault brand passenger cars will be detailed later within the future Renault new mid-term-plan. Furthermore, Renault and Dongfeng will continue to cooperate with Nissan on new generation engines like components supply to DRAC and diesel license to Dongfeng Automobile Co Ltd. Renault and Dongfeng will also engage in innovative cooperation in the field of intelligent connected vehicles.
 
 
About Chinese LCV Market
Increasing urbanization rate, e-commerce extension, inner-city transportation schemes and versatile customers usages are the key characteristics of a rapidly changing LCV market in China. It reached 3.3 million in 2019 and is forecast to maintain a steady upwards path. Renault Brilliance Jinbei Automotive Co Ltd (RBJAC), launched in December 2017, is Groupe Renault's arm for its LCV business in China. Groupe Renault is leading the LCV market in Europe in terms of sales volumes for light commercial vehicles, as well as sales of electric light commercial vehicles. Jinbei is a well-established Brand with 1.5 million customers in China and close to 162,000 sales in 2019. With Renault expertise and technologies, RBJAC is modernizing Jinbei models and extending the line-up with a total of 5 core models by 2023. The joint venture will also export in the future.
 
About Chinese EV Market
Groupe Renault has sold close to 270,000 electric vehicles in the world since 2011. It has a strong competitive advantage in China as shown by the successful launching of Renault City K-ZE, the first joint venture EV car competing in A segment with the best local automakers. Groupe Renault expects to reinforce its partnership with Nissan and Dongfeng to make K-ZE a worldwide car. A derivative for Europe based on the "Dacia Spring" concept will be sold from 2021. JMEV is known as an agile and efficient EV player since its creation in 2015. With Renault support in terms of quality and technologies, JMEV will cover 45% of Chinese EV market in 2022 with 4 core models.
 
 
This new China strategy will enhance Renault's competitive advantage to sustain long-term presence in the Chinese market and maximize synergies with Nissan under the new Alliance concept of "leader-follower".
 
Source and top image: Groupe Renault
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