Tesla Motors has opened its first retail design store in the UK at London's Westfield Shopping Centre in White City, one of the capital's most popular shopping destinations. The new store features interactive displays and design studios enabling more and more people to design their own Model S and learn all about the critically acclaimed electric vehicle.
The opening was marked by Tesla Motors' Co-Founder and CEO Elon Musk, who hosted a special opening evening for UK customers.
"Tesla is taking the UK market very seriously, and there are more stores and service centres to come. We're also going to establish a Supercharger network so Model S customers will be able to drive long distances anywhere in the UK using our network for free, forever. The first Supercharger will be energised next quarter and we'll aspire to have the entire country covered by end of next year. Most importantly, we are hard at work with Right Hand Drive Model S, and we aim to deliver the first one by the end of March 2014."
The heart of Model S is its efficiently-packaged electric powertrain that delivers a superior driving experience while setting a new NEDC record for electric vehicle range of 310 Miles. The electric vehicle comes with two battery options - 60 kWh and 85 kWh. The battery's floor-mounted position gives it an incredible low centre of gravity and ideal weight distribution for exhilarating performance and superior handling. There are many similar features, including immediate responsiveness, instant torque and smooth acceleration that made the Tesla Roadster famous.
Following the launch of the new London Store, Tesla has now announced that the official on-the-road price in the UK will start from £49,900 for the 60kWh Model S after £5000 deduction from the UK Plug-in grant which it is eligible for (inclusion of Model S in this incentive is in progress).
There are numerous financial benefits that should be considered that affect the "total cost of ownership." These include incentives such as zero showroom tax, zero Vehicle Exercise Duty (road tax) and exemption from London's Congestion Charge. Model S owners can also look to save thousands of pounds in fuel cost over the life of their car with there being no more expensive trips to the petrol station; instead the vehicle can simply be plugged in and charged from any electrical outlet.
UK residents who purchase Model S as a company car can also benefit from a 0% Benefit-In-Kind (BIK) rate until April 2015, after which the BIK is set to a rate of 5%. Compared to the standard BIK rates of 24-28% for a typical premium ICE saloon, this incentive helps make it even more attractive to corporate clients.
For more on electric vehicles read Hybrid & Pure Electric Vehicles for Land, Water & Air 2013-2023: Forecasts, Technologies, Players.