Those designing electric vehicles have much in common, whether they are hybrid or pure electric, on-road, off-road, on-water, underwater or in the sky.

In understanding EV markets and trends it is absolutely vital to realise that their adoption is not usually for the popularly understood reasons such as saving the planet or getting a government subsidy.

Contrary to popular understanding, people have been making money out of electric vehicles for over 110 years. Unfortunately there have also been bankruptcies in the electric vehicle business in most of those years. The primary difference lies in market positioning not brilliant inventions, working long hours, automation of production, matching the size of your operation to the amount of business you can realistically gain - avoiding over and under-investment - and other aspects that come to mind. Those are sometimes important but always secondary. In market positioning, the two key factors are avoiding excessive competition, including rigged markets, and making what will be wanted in the years to come.

In this article we share some of our research for the new IDTechEx report, Electric Motors for Electric Vehicles 2012-2022.

This year, the world's largest event on printed electronics, "printed Electronics USA" will reflect the widening government support for printed electronics. Beyond the burgeoning programs at universities and government research centers, this is particularly evident in military and electric vehicle work. The US Army reflects this in two presentations. One is an overview of materials printing capabilities and prototype development for US Army applications and the other concerns direct write approaches to nanoscale electronics.

Led by the Japanese and with Hyundai of Korea, the Europeans and the Americans coming up fast, we are in the decade of the hybrid vehicle, with much more being spent on them than on pure electric vehicles. This is because traction batteries alone cannot affordably provide sufficient range in most of the large applications by land, sea or air.

IDTechEx is recruiting, and seeks a Technology Analyst, preferably with knowledge of the electric vehicle and/or smart grid sector. We welcome candidates to approach us.

This article shares some of the research in the new IDTechEx report, {{Range Extenders for Electric Vehicles | http://www.idtechex.com/research/reports/range-extenders-for-electric-vehicles-2011-2021-000276.asp}}. We are in the age of the hybrid electric vehicle which is strongly outselling the pure electric vehicle in market value though not in numbers over the next decade.

The judges noted very innovative and impressive features with real benefits for electric vehicles.

In April 2011, it was announced that Sweden will test the world's first fast rechargeable hybrid bus in Umeå City with a pantograph-based fast charging station, Bůsbaar, developed by Opbrid Transporte Sostenible S.L. It will be a Volvo 7700 diesel converted to hybrid.

IDTechEx forecasts of sales of hybrid cars presume that, as the decade progresses, more and more of them will be offered at no price premium.

The annual IDTechEx conference on the Future of Electric Vehicles - land, water and air held in San Jose, California saw 200 attendees with 12 exhibitors. The event, hosted the gala awards to recognise outstanding achievement in the industry. The chairman of IDTechEx Dr Peter Harrop opened the awards.

The electric vehicle business is over $33 billion today at ex factory prices but cars are less than half of that. As the market nearly quintuples over the next ten years, cars will rise to nearly 55% of the business but the devil is in the detail...

In 1880, they said that the future of the car was electric. In April 2010, Bill Ford of Ford Motor Company said "It appears that the biggest game-changer will be electric vehicles."

The burgeoning electric vehicle EV industry cannot be understood by simply looking at cars. The complete market value is, and will remain, about double the market for cars. The leaders such as Toyota, Honda and Nissan make electric vehicles for many applicational sectors.

Plug in hybrid electric cars are now prioritised by most major car manufacturers. Pure electric on- road cars are prioritised by Nissan and a host of vibrant start up companies, they have one thing in common. The cleverest, most expensive part of their planned vehicles is increasingly the traction battery.