Electric Vehicles Research
Sep 19, 2023
Electric Pickups: The Next Big EV Opportunity
Electrification in the US is at an earlier stage than other regions globally but has made huge progress over the last few years, with electric cars making up nearly 9% of new registrations in the first half of 2023. The pickup truck is a large portion of the US passenger vehicle market but is at an even earlier stage of electrification, with only approximately 5% of electric vehicles sold in the US in the first half of 2023 being pickup trucks.